me, kdg
Kim de Groot is a design researcher with an MA in new media. She is part of the lectoraat Communication in a digital age and teaches new media at the Willem de Kooning academy Kim's research deals with the inverted relation between image and reality. Moving from representation to the performative, from the visual to the infrastructural, images are no longer created to represent a reality but to manage it. Kim examines images as informational objects and traces the relations between image, event and media.


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About KdG

Kim de Groot
1980, Gouda, NL

Kim's background is in graphic design (Willem de Kooning academy), after that she received her master degree in media design at the Piet Zwart institute,
Currently she is working as a researcher Design for Imaginary Property, in collaboration with Florian Schneider at the Jan van Eyck academie.

Recruitment campaign Jan van Eyck
Poster, website


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