me, kdg
Kim de Groot is a design researcher with an MA in new media. She is part of the lectoraat Communication in a digital age and teaches new media at the Willem de Kooning academy Kim's research deals with the inverted relation between image and reality. Moving from representation to the performative, from the visual to the infrastructural, images are no longer created to represent a reality but to manage it. Kim examines images as informational objects and traces the relations between image, event and media.

merchandise

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KdG

Tricksters Tricked: Museum chapter

THE MUSEUM
The museum is a producer of cultural identity, mirroring socio-political changes with its collection policy. But how does this mechanism manifest its own identity in the age of entertainment?
Designer and researcher Kim de Groot investigates the manner in which museums consciously use their stock of art as brand icons. Opening up new possibilities of representation, De Groot offers alternative merchandise for sale to the self-conscious visitor.

HET MUSEUM
Het museum is producent van culturele identiteit; haar collectiebeleid weerspiegelt de sociaal-maatschappelijke veranderingen. Maar hoe profileert een museum haar eigen identiteit in het tijdperk van entertainment? Ontwerper en onderzoeker Kim de Groot bestudeert de manier waarop het museum sleutelwerken uit de collectie gebruikt als beeldmerk. Ze geeft nieuwe manieren van representatie door alternatieve handelswaar te koop aan te bieden aan de zelfbewuste bezoeker.

more to read on the exhibition and participants



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