me, kdg
Kim de Groot is a design researcher with an MA in new media. She is part of the lectoraat Communication in a digital age and teaches new media at the Willem de Kooning academy Kim's research deals with the inverted relation between image and reality. Moving from representation to the performative, from the visual to the infrastructural, images are no longer created to represent a reality but to manage it. Kim examines images as informational objects and traces the relations between image, event and media.

About KdG


Kim de Groot
1980, Gouda, NL

Kim's background is in graphic design (Willem de Kooning academy), after that she received her master degree in media design at the Piet Zwart institute,
Currently she is working as a researcher Design for Imaginary Property, in collaboration with Florian Schneider at the Jan van Eyck academie.

Recruitment campaign Jan van Eyck
Poster, website

Program booklet for cinéclub on filmmakers Straub & Huillet (together with Jack Fisher)

December 2008
HTV de IJsberg, bimonthly artpaper in collaboration with Imaginary property team.
Imaginary Property curated the 77 issue of HTV-de IJsberg, investigating new fields of image-production beyond the hard-coded notions of the commercial versus the editorial. Undermining the borders between text and image, between private property and public space through the design of “imaginary” advertisements and (ironically) deconstructing some of the basic conventions of a magazine.

Oktober 2008
Liminal Zones Seminar, Cyprus, design website and program flyer.
In collaboration with Angela Melitopoulos.

June 2008
Election Issue Imagery, research and design in collaboration with Esther Weltevrede, Digital Methods Initiative [DMI], Amsterdam.

February 2008 in collaboration with Digital Methods Initiative [DMI] and Montevideo, Netherlands Media Art institute, Amsterdam. 
A Myspace related service for people who have no time to fill in their profile.

August 2005 – May 2006
Inkijk-Uitruil, a web community project in collaboration with TCH&M.
Design and development of online tools for communities in Rotterdam.

As We Speak, final project of Piet Zwart institute, Rotterdam, NL.
Series of lecture + text experiments. Collaborative writing tool.


February 2008 – June 2008
New media instructor, University of Amsterdam, UvA, Amsterdam, NL

September 2007 – present
New media instructor, Crosslab, Willem de Kooning academy, Rotterdam, NL.

February – May 2007
Program developer for Cultuur 2.0, a conference organized by Virtueel Platform.


Art projects
The grey 19, with Florian Schneider
Work for Timemachines, a chapter of the Play Van Abbe project, Eindhoven, NL


Education Projects
Slow tagging
Projectleader for Slow tagging, a project week initiative for the Willem de Kooning academy. With Carolyn Strauss from and Aldje van Meer.


Image management
At: Artez design academy, Arnhem, NL

Slices of network production
In: Opening week 2010. (10 - 16 January) Maastricht, NL: Jan van Ecyk Academie

The digital networked image and its modes of existence as a technical and political object. In: Opening week 2009. (12 – 16 January). Maastricht, NL: Jan van Eyck Academie.

What kind of image is the ad?
At Killer TV/HTV. (31 January). With Imaginary Property. Launch of HTV De IJsberg issue. Amsterdam, NL: Theatrum Anatomicum, De Waag.

September 2008
Create the future Work with today, a reflection on new media festival Picnic '08

Exponential design, lecture on graphic design thesis in Zefir7, Den Haag, NL.


Your life in an app shell.
Essay for Utrecht Manifest 2009 on Social design. Published on:

To walk around an image
text for an exhibition catalogue, "From outer space", a work by VLF


Metahaven interviews Kim de Groot
For: Play Van Abbe Van Abbe magazine


TXT.txt, final thesis Piet Zwart institute, Rotterdam, NL.
Linguistic and semantic analysis of programming language Python.

Exponential design, final thesis Willem de Kooning academy, Rotterdam, NL.